🐾 Meet Ashley – Your Pet Planet Virtual Assistant

Hey, I'm Ashley!

Hi! I’m Ashley, your always-here, always-happy virtual assistant at

Pet Planet. Whether you’re looking for the best food for your new puppy, need help booking a grooming appointment, or just want to know if your local store has that toy your dog

loves— I’ve got your back, 24/7.

I was created to make your Pet Planet experience easier, faster, and more fun. With me, there’s no hold music, no waiting in line, and no unanswered questions.

I can:

Help you find products, book services, or locate stores

Answer questions about pet nutrition, Planet Points, or promotions

Recommend the right items based on your pet’s age, breed, and needs

Keep you in the loop on store hours, availability, and more

I’m friendly, helpful, and I’m always learning. Because when it comes to your pets… only the best will do.

Let’s take care of your furry family, together 🐶🐾


— Ashley

Some Questions to ask Ashley


Operations & Efficiency Questions

“Can you tell me which Pet Planet stores in Calgary have self-wash stations?”

“What time does the Royal Oak location open on Saturdays?”

“Can you book a self-wash at the Kensington store for this weekend?”

“If a customer misses a call, can you follow up via text?”

“How do you handle appointment reminders or no-shows?”

“Can you route calls or chats to different stores or departments if needed?”


Product & Nutrition Knowledge


“My dog has allergies. What kind of food would you recommend that’s available in-store?”


“Do you have grain-free options for senior cats?”


“Can you tell me what’s on sale this week?”


“Which of your supplements help with joint pain for large-breed dogs?”


“Is there a raw food option that’s good for puppies?”


“What’s the Certificate of Trust and how do you choose which products make it onto shelves?”

Loyalty, Promotions, & Upsell Intelligence

“How do Planet Points work? Can I redeem them in-store and online?”

“I’ve bought 5 bags of food — am I close to getting the free one through the Frequent Buyer program?”

“Are there any birthday club perks for my dog coming up this month?”

“Can you help me find something under $10 to use my loyalty credit on?”


“If I’m a Platinum member, what discounts do I get?”


Smart Assistant Behavior & Personality

“What makes Pet Planet different from other pet stores?”

“Why do you call customers 'Guardians' instead of pet owners?”


“Can you recommend something for a customer who just adopted a puppy?”


“Do you have any tips on switching pet food gradually?”


“What happens if someone asks a question you don’t know the answer to?”

Customer Support & E-Commerce Integration

“How do I return a product if my dog didn’t like it?”

“Can you check stock for a product in the Vernon store?”


“Do you know if the Mesa, Arizona location offers curbside pickup?”

Franchise Operations & Business Impact

“Can you help reduce call volume for our staff?”


“How much of the common customer service workload can you automate?”


“How can you help our team increase revenue per customer?”


“Can you coach team members or help new staff with product knowledge?”

This is a private demo experience built specifically to showcase how a virtual assistant like Ashley could enhance customer experience at Pet Planet. All branding, logos, and references to Pet Planet are used strictly for demonstration purposes and can be removed or customized at any time upon request. This demo is not publicly advertised, nor is it affiliated with or endorsed by corporate Pet Planet at this time. The goal of this demo is to provide a visual and interactive example of how AI can support customer service, simplify store operations, and elevate the shopping experience for pet guardians.

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